Brands. Boosted.

Words make the world go 'round. Or turn upside down, depending on how you use them. Ellie Laffner, Freelance Senior Copywriter, takes this responsibility very seriously. Start-ups, legacy brands, agencies looking for a personality hire, Ellie’s got you covered.

The work

  • MECCA

    Australia’s biggest and best beauty destination, but you already knew that

    Click Here

  • July

    The brand designed for the modern explorer, flying high in Australia, the US, and Europe.

    Read on

  • Grill'd

    172 restaurants strong: The Aussie burger brand rewriting the rules of fast food.

    Read on

  • lululemon

    The global activewear brand that took the Sydney Marathon in stride.

    Read on

  • Briogeo Hair

    Curly, coily, or carefully coloured. Meet the U.S. beauty brand that loves our locks from root to tip.

    Read on

  • frank body

    Clean skincare, dirty persona: The Aussie brand making babes feel beautiful.

    Read on

  • Ecosa

    The mattress brand is on a mission: To bring quality sleep to the world, while bettering it too.

    Read on

  • The Frontal Queen

    The LA-based wig brand helping women find their crown and confidence.

    Read on

  • Bras N Things

    All boobs welcome: The iconic Aussie brand supporting women and their curves.

    Read on
View all case studies

Need brand support? Copy that.

As a Senior Copywriter and Strategist, Ellie has seen it all; big businesses bracing for rebrands, start-ups shooting to stardom, and side hustles turning into front runners.

It all starts with one non-negotiable: words, used well.

Whether you like them big, small, sexy, sleek, or simple, they all have a place. Working with some of Australia’s most well-known brands in the beauty and lifestyle space, Ellie helps you find their destination.

Services

  • If writing’s not your thing, why suffer? Let Ellie do your dirty work.

    • Website copy

    • Blog writing

    • eDM copy

    • Copyediting

    • Ad hoc copy

    • Birthday card writing (tear-jerker approved)

  • How your brand communicates can mean the difference between an eye roll and a double take. Ellie makes the latter your norm.

    • Brand personality 

    • Brand archetype

    • Key messaging

    • Tagline

    • Tonal scale

    • Grammar and punctuation rules

    • Voice tips and tricks

  • What’s in a name? Turns out, everything. Let Ellie find the right one for your brand.

    • Brand naming

    • Range naming

    • Product naming

    • Loyalty program naming

    • Service naming

  • No brand existentialism here. Ellie gets under the boot of your brand, defining who you are, where you're going, and why, so you can move forward with confidence.

    • Competitor analysis

    • Market observations and opportunities

    • Audience groups and needs 

    • Brand values

    • Brand purpose

    • Brand proposition

  • Ah, socials. The wild, wild west. No need to navigate it alone. Ellie creates custom strategies that get your content liked, shared, saved (and sent into the group chat). 

    • Content pillars

    • Social media captions

    • Paid social copy

    • Bio copy

    • Social series ideation 

    • Hashtag recommendations

  • Whoever said "it’s what’s on the inside that counts" clearly never nailed an unboxing. Let Ellie create an experience from the moment it hits your customer’s hands.

    • Product descriptions

    • Instructional copy

    • Feature highlights

    • Unboxing experience 

  • Got something big brewing? Ellie’s your go-to for making sure every word counts, from concept to launch.

    • Concept development

    • Scriptwriting 

    • OOH copy

    • Campaign taglines

    • Multi-channel messaging

    • Social caption support

  • Project coming up? Need a copywriter’s eye? Want some iconic company? Book Ellie for the day, ongoing, or as needed.

    Office zingers included*.

Book a service

Get in touch

BRANDS ON THE BANDWAGON

  • “A talent and a force to be reckoned with. Ellie is a truly versatile copywriter who can tackle any brief thrown her way.”

    — Bianca Georgiou, Head of Creative, MECCA Brands

  • “Ellie is an absolute gun. She nailed the Grill’d tone and delivered across every touchpoint, from campaigns to digital to new menu launches. A true pleasure to work with.”

    — Emily Clifton-Bligh, Head of Marketing Campaigns, Grill’d

  • “Ellie is an intensely creative and inventive copywriter, crafting unique and on-brand copy for every client she meets. A true joy to work with.”

    — Jennifer Scalzo, Head of Creative, July

  • “Ellie is an absolute pleasure to work with and someone I often recommend to businesses looking for freelance copywriting support. Would I hire Ellie again? Absolutely. Does she need me to? Absolutely not due to her in-demand skills.”

    — Jessica Hatzis, Co-Founder, frank body

  • “Ellie has the ability to nail a tone that feels both real and potent, a subtle but significant tool to help your business show up in the world and make an impact.”

    — Camey O’Keefe, Founder, Gambol & regular panellist on the ABC’s Gruen Transfer.

  • "Ellie's ability to bring our brand’s Tone of Voice to life has been nothing short of impressive. She's been an absolute pleasure to work with here at Threebyone. "

    — Rachel Tigel, Omni-Channel & CX Director, Threebyone (Neuw, Rollas, Abrand Jeans)

  • “What stood out was Ellie's ability to not just strategise but to collaboratively bring fresh, creative ideas to life—ideas that were perfectly aligned with our business needs.”

    — Anna Farthing, Founder, Doughheads

  • "Ellie puts lightning in a bottle again and again. She consistently delivers outstanding copy for our website, packaging and products. She is easy to work with and brings joy to every job she works on."

    — David Zwier, Founder, Bonny

  • "Ellie is AMAZING. She’s incredibly clever, a team player, a great listener, and her writing is absolute perfection. I truly couldn’t speak more highly of someone."

    — Bella Geminder, Founder, Strange Luxury

  • “Regardless of the size of your business, if you have the opportunity to work with Ellie, grab it with both hands. Your passion becomes her passion. Thank you, Ellie.”

    — Tania Jolley, Founder, Lashes of Change

  • “Ellie was able to understand our brief and take it to another level. If you're looking for someone to help make sense of what you do and how to communicate it to the world, I can't recommend Ellie enough.”

    — Jasmine Mayhead, Director, Common Intent Agency

  • “From naming our new products to dreaming up fresh colourway names, her creativity knows no bounds. Simply put, she makes every project more exciting, and we couldn’t imagine working without her.

    — Clare Barrins, Founder, Sheila

  • “Ellie was incredible to work with throughout the redevelopment of our community website at Dairy Australia. From the initial brief through to delivery, the process was absolutely seamless.”

    — Laura Malignaggi, Digital Experience Manager, Dairy Australia

  • “My website now reads like the business I've been building in my head, not the word-salad I was serving up before. I am so grateful for your insane brain, Ellie!”

    — Ali Worrall, Founder, Orange Juice Lane & Previous Director of eCommerce & Marketing @ frank body.

Ready to get started?
Let’s chat.

Get in touch