Grill’d
172 restaurants strong: The Aussie burger brand rewriting the rules of fast food.
An icon of Australian hospitality, Grill’d has built a cult following around fresh ingredients, clever campaigns, and community-first values. Working in-house across national campaigns, digital content, and mouth-watering new menu drops, Ellie helped make sure every piece of copy came out well-done (and well-loved).
SCOPE
Campaigns / Website / Packaging Copy / Partnerships / Menu Descriptions / Social Content / App Content
Wickedly Good
File this one under: dream brief. In collaboration with Universal Studios for the launch of Wicked: For Good, Ellie led campaign, website, and packaging copy rolled out across Grill’d stores nationwide. Thrillifying, to say the least.
Grill’d x Coles
A historic moment for the home of healthy burgers. In 2025, Grill’d launched its first-ever retail range exclusively with Coles. Working across campaign copy, website, socials and more, Ellie helped bring the partnership to life.
Double Crunch Tenders
More crunch, max flavour. Ellie helped expand the beloved Healthy Fried Chicken range, shaping copy across every touchpoint: website, social, app, and eDMs, along with category naming for Deluxe Dips and menu descriptions now seen in Grill’d restaurants nationwide.
Oscar Piastri Returns
A champion’s burger built for peak performance. Ellie brought the return of F1 driver Oscar Piastri to life through launch copy, menu descriptions and website content. Proof that when it comes to flavour, Grill’d only knows one speed: full throttle.
“Ellie just gets it. She nailed the Grill’d tone and delivered across every touchpoint, from campaigns to digital to new menu launches. A true pleasure to work with.”
— Emily Clifton Bligh, Head of Marketing Campaigns, Grill’d