Yimee
Thai flavours that love your body back.
For too long, store-bought Thai sauces meant compromising between healthy-but-boring or tasty-but-heavy. Enter Yimee: a wildly flavourful, plant-based Thai sauce range that’s super easy to cook with.
Ellie brought this brand to life from its very inception: ideating everything from naming and their tone of voice to packaging, website copy and launch socials. But the ultimate proof of concept? She can now whip up Pad Thai in 10 minutes, tops.
SCOPE
Naming / Brand Strategy / Tone of Voice Guidelines / Packaging Copy / Website Copy / Social Copy
“Ellie was one of the first freelancers I worked with for Yimee and honestly, it was one of the best decisions I’ve made for it. She completely nailed Yimee’s tone of voice and helped shape the brand through naming and copy across everything.
Even though we’ve just launched, Yimee wouldn’t be where it is today without her. I mean, she literally gave Yimee its name.
Ellie is one of a kind, she’s incredibly talented, an absolute creative powerhouse, and I feel so damn lucky to have found someone like her and had her by my side while building this brand.”
— Vinita Chumsri, Founder, Yimee