Doughheads
The doughnut brand with a cult following, injecting joy (and jam) into NSW.
Pleasures. They’re not guilty – they’re damn delicious. That’s the insight behind DoughHeads’ rebrand. With a playful tone of voice, a dash of indulgence, and a mission to delight sweet teeth everywhere, the new brand platform was born: Big Dough Energy.
SCOPE
Brand Strategy / Brand Voice / Tagline / Packaging Copy / Social Content Strategy
“What stood out was Ellie’s ability to not just strategise but to collaboratively bring fresh, creative ideas to life – ideas that were perfectly aligned with our business needs. If you get the chance to work with Ellie, seize it! You’ll be in incredibly capable hands.”
— Anna Farthing, Founder, Doughheads