Hada Labo Tokyo
Japan’s No.1 skincare brand, now available in Australia.
A renowned name across Asia, Hada Labo Tokyo made its Australian debut with launches at beauty giants Priceline and Adore Beauty. Ellie helped introduce the Lift and Glow ranges, bringing Japan’s most-loved hydration formulas to a new market.
SCOPE
Campaign Copy / Product Descriptions / Website Copy / Social Copy
The Lift Range
Designed for mature skin (50+), the Lift Range campaign leveraged Hada Labo Tokyo’s renowned reputation to rise above a crowded anti-ageing market.
The Glow Range
The Glow Range campaign spotlighted Hada Labo Tokyo’s science-led, no-Vitamin C formula as the smarter way to glow and an innovation in skincare science.
